as you know by now, i don’t watch movies really despite i work making movies. however sometimes i watch trailers. recently i was sent the trailer for Battleship, and when i played, i had this very vivid impression of having seen the trailer already, like if it was a deja vu. so, i loaded the Transformers 3 trailer too in youtube, put them side by side, and had a look. indeed. they both were the same trailer: same rhythm, same music, same editing, same shots, same extreme yellow/blue color grading. not to count the same sequence of some alien technology trying to destroy a glassy skyscraper

followed by a shot from an office in the interior of the building

followed by the building actually breaking in half and collapsing towards the camera while on fire

left Battleship, right Transformers 3 – images captured from youtube

in defense of the two movies, i must say that of course trailers are probably not produced by the actual movie makers themselves, but by the distributors, who for the sake of maximizing attendance to the movie theaters will of course replicate the winning formula as many times as necessary. so i cannot really tell what the movies really are about, just what the trailers pretend to represent, which in this case it has something to do with emerging destructive technology

driven by scary metallic alien creatures

that scare the shit out of the most heroic and tough characters

who will have to fight and be smart enought

to avoid further explosions and destruction

note the colors in this three last shots (plain screen captures from youtube, i didn’t manipulate anything), who would say these belong to different movies

no studio in the world seems to be free of guilt in this practice of going for the safe repetition. but this we knew already. oh boy, this is depressing. luckily for me, i don’t watch movies, therefore i don’t have to worry too much.